Studytube
Project Overview
Studytube is a leading e-learning platform offering educational resources, courses, and tools for students and professionals. During my time with Studytube, I took on key responsibilities that aligned with those of a lead designer.
Project Briefing
At Studytube, I played a crucial role in the company’s rebranding efforts, enhancing the platform’s visual identity and ensuring consistency across all digital channels. My responsibilities included improving and developing visual guidelines, overseeing the corporate identity, and leading the design process for various projects. I designed ads for multiple channels, ensuring cohesive messaging. I also collaborated with a skilled team to redesign the entire website and managed freelance designers by creating briefs and guiding their work to align with the new brand standards.
Key Achievements:
Played a crucial role in Studytube’s rebranding, developing and monitoring visual guidelines.
Designed a wide range of digital assets to support the (re)brand across various platforms.
Guided the redesign process of Studytube’s website in collaboration with an external agency, ensuring the new design significantly improved the user experience.
Managed freelance designers, ensuring consistent and high-quality design output.
Collaborating with the team, we achieved an impressive 86.49% increase in CTR for paid LinkedIn lead-generation ads in the Netherlands within just one year.
Skills Demonstrated:
Visual Identity Development & Brand Management
Digital Asset Design & Multi-platform Campaigns
Leadership in Design Processes & Team Collaboration
Website Redesign & User Experience Improvement
Visit their website: studytube.com
2022 - now
Brand Design, UI-Design
